Are you a creative and analytical email marketing expert? Do you thrive in crafting campaigns that engage, convert, and drive customer loyalty? If so, keep reading to learn more about this exciting opportunity!
Who We Are
At Trustona Media, we create content that people love and search engines understand, operating several online publications including Cloudwards (cloud-based tech reviews) and Coffeeness (all things coffee). The main focus for this position will be email marketing for Cloudwards, with some potential involvement with Coffeeness.
About the Role
This will be a freelance contractor role with around 30–40 hours of commitment each week.
Key Responsibilities
- Create, execute, and manage engaging email marketing campaigns
- Analyze customer data to segment audiences and personalize email content
- Set up and maintain automated email workflows using FunnelKit
- Design and run A/B tests for subject lines, CTAs, email content, and layouts
- Track and analyze key performance metrics (open rates, click-through rates, conversions)
- Monitor deliverability rates and ensure compliance with CAN-SPAM, GDPR, and other regulations
- Develop strategies to grow and manage subscriber lists
- Work closely with content, product, and marketing teams
Required Skills
- Proficiency with email marketing platforms and automation tools
- Proven experience in building successful email campaigns with demonstrable results
- Strong copywriting skills with an ability to create compelling, action-oriented content
- Expertise in audience segmentation and personalization
- Experience with A/B testing, analyzing results, and campaign optimization
- Data-driven with the ability to generate reports on key email metrics
- Knowledge of email list management and compliance (CAN-SPAM, GDPR)
- Strong English proficiency (German proficiency is a plus but not required)
Why Join Us?
- Consistent and Reliable Pay: We pay all our freelance team members promptly by the first of each month.
- Work Remotely: Fully remote team with workers all over the world.
- Set Your Own Schedule: Flexibility to design a schedule that allows you to do your best work.
- Join a Fun, Diverse Team: We foster inclusion and celebrate diversity.